• Primary Industry Verticals:
    • Farming, Mining, Forestry, Water, Wind, Land, Air
  • Secondary Industry Verticals:
    • Transport, Manufacturing, Agro-Processing, Dairy Processing, Food & Beverage, Construction, Energy, Hospitality, Trading
  • Professional Services Industry Verticals:
    • Marketing, Operations, Sales, Finance, Supply Chain, Healthcare, Pharmacy, Real Estate, Property Management, Legal, Training, Consultancy
  • Non-Profit Industry Verticals
    • SDGs, Advocacy, Activisms, Civil Society, Charity, Relief Services, Religion
  • Civil Service Industry Verticals
    • Public Services, Law & Order, Regulation & Compliance, Diplomacy & International Relations, Politics & Legislation, Governance & Constitutionalism

UNIVERSAL INDUSTRY VERTICALS

Banking | Insurance | Media & Entertainment | Healthcare

Our 3 Straight-Forward Brand Marketing Plans

Co-Creating Brand Marketing Model

We collaborate in creating, packaging, distribution and monetization of both your marketing and brand assets at an agreed sharing ratio starting at 50/50.

Fractional Brand Marketing Model

We work behind your marketing team to create, and package your marketing and brand assets. You’re at liberty to take care of distribution and monetization.

Rent & Rank Brand Marketing Model

We build both brand and marketing assets with a focus to rank highly on search engines or gain a substantial community before we can rent it out for a monthly fee.

Meet Our Team

Our comprehensive suite of experts and thought leaders catering a diverse range of industry verticals and domains all resulting in exemplary brand success for our partners and clients.

Francesca Matiku

Creative Economy

Brand Publishing

Jonas Gachumba

Professional Services

Brand Publishing

Helga Memusi

Education and Social Services

Brands Publishing

Ashiona Lawrence

ICT Sector

Brands Publishing

FAQs About Brand Publishing

What is Brand Publishing?

Brand publishing involves creating and distributing valuable content (articles, blogs, videos, etc.) that informs, educates, and engages your target audience. Here is a list of 40+ companies applying a brand publishing leadership to overcome growth challenges.

How can Brand Publishing address growth challenges?
  • Increased Brand Awareness: Regularly publishing high-quality content establishes your brand as a thought leader in your industry, attracting new customers and investors.
  • Improved Lead Generation: Valuable content educates and builds trust with potential customers, driving them further down the sales funnel.
  • Enhanced Customer Retention: Publishing informative content keeps your audience engaged and fosters brand loyalty.
  • Cost-Effective Marketing: Brand publishing offers a sustainable and cost-effective way to reach your target audience compared to traditional advertising
Can Brand Publishing help attract and retain investors?

Absolutely. By publishing:

  • Thought leadership content: You showcase expertise and build trust with potential investors.
  • Financial transparency materials: You demonstrate financial health and responsible business practices.
  • Impact stories: You highlight the positive social and environmental outcomes of your business, appealing to a wider range of investors.
How can Brand Publishing be used to address multiple audience segments?
  • Content Segmentation: Tailor the content format, tone, and complexity to resonate with each audience group (e.g., investors, customers, employees).
  • Content Hub: Create a central platform where different content types are categorized for easy access by specific audiences.
  • Targeted Distribution: Utilize various channels like social media, email marketing, and industry publications to reach each segment effectively.
Is Brand Publishing expensive?

Brand publishing offers a cost-effective alternative:

  • Content is the focus: Creating valuable content attracts audiences organically, reducing reliance on expensive advertising.
  • Targeted outreach: Utilize social media and online communities to reach specific groups, eliminating unnecessary spending on broad advertising.
  • Content repurposing: Content created for one audience can be adapted for others, maximizing its value.
What are some examples of Brand Publishing content?
  • Blog posts offering industry insights and analysis
  • Educational videos showcasing products or services
  • E-books or white papers addressing customer challenges
  • Case studies highlighting successful customer projects
  • Social media content promoting company culture and values