Behind Our Marketing Revolution : iPhone Era

The Innovation Behind Brand Marketing Revolution

The IPhone Era

The First iPhone launched in 2007 triggering a marketing revolution

The launch of the iPhone on June 29th, 2007, wasn’t just a game-changer for consumers; it fundamentally created a marketing revolution,
This new era of platform-driven growth has shaped the way brands achieve and sustain growth. Prior to the widespread mobile internet access offered by the iPhone, brands relied heavily on traditional media outlets to reach their audiences.

Enter the era of Brand Marketing Revolution:

With the iPhone, the ability to access and consume information shifted dramatically. Consumers were no longer confined to desktops and laptops. This mobile revolution empowered every brand to become its own media house.

EVF Brand Studios leverages this insight to craft brand marketing solutions for a diverse range of clients across 30+ industry verticals.

How The Smart Phone Platforming Innovation Amplified the Brand Marketing Revolution

The iPhone Launch at the Macworld San Francisco 2007

Smart phone that is fueling marketing revolution

Since 2007, the iPhone has tremendously revolutionized how we access information, and EVF Brand Studios is here to help you navigate the ever-evolving brand journalism landscape.

We understand that today’s audiences are diverse and demand information on their terms. Through our carefully crafted thought leadership marketing solutions , we help brands:

Become industry authorities: By consistently publishing valuable content, we establish your brand as a trusted source of information.
Engage directly with your audience: We craft content that resonates with specific audience segments, fostering meaningful connections.
Drive growth and conversions: Informative content positions your products or services as solutions, leading to increased sales and brand loyalty.

Meet Our Team

Our comprehensive suite of experts and thought leaders catering a diverse range of industry verticals and domains all resulting in exemplary brand success for our partners and clients.

Francesca Matiku

Creative Economy

Brand Publishing

Jonas Gachumba

Professional Services

Brand Publishing

Helga Memusi

Education and Social Services

Brands Publishing

Ashiona Lawrence

ICT Sector

Brands Publishing

FAQs About Brand Publishing

What is Brand Publishing?

Brand publishing involves creating and distributing valuable content (articles, blogs, videos, etc.) that informs, educates, and engages your target audience. Here is a list of 40+ companies applying a brand publishing leadership to overcome growth challenges.

How can Brand Publishing address growth challenges?

Increased Brand Awareness: Regularly publishing high-quality content establishes your brand as a thought leader in your industry, attracting new customers and investors.
Improved Lead Generation: Valuable content educates and builds trust with potential customers, driving them further down the sales funnel.
Enhanced Customer Retention: Publishing informative content keeps your audience engaged and fosters brand loyalty.
Cost-Effective Marketing: Brand publishing offers a sustainable and cost-effective way to reach your target audience compared to traditional advertising

Can Brand Publishing help attract and retain investors?

Absolutely. By publishing:

Thought leadership content: You showcase expertise and build trust with potential investors.
Financial transparency materials: You demonstrate financial health and responsible business practices.
Impact stories: You highlight the positive social and environmental outcomes of your business, appealing to a wider range of investors.

How can Brand Publishing be used to address multiple audience segments?

Content Segmentation: Tailor the content format, tone, and complexity to resonate with each audience group (e.g., investors, customers, employees).
Content Hub: Create a central platform where different content types are categorized for easy access by specific audiences.
Targeted Distribution: Utilize various channels like social media, email marketing, and industry publications to reach each segment effectively.

Is Brand Publishing expensive?

Brand publishing offers a cost-effective alternative:

Content is the focus: Creating valuable content attracts audiences organically, reducing reliance on expensive advertising.
Targeted outreach: Utilize social media and online communities to reach specific groups, eliminating unnecessary spending on broad advertising.
Content repurposing: Content created for one audience can be adapted for others, maximizing its value.

What are some examples of Brand Publishing content?

Blog posts offering industry insights and analysis
Educational videos showcasing products or services
E-books or white papers addressing customer challenges
Case studies highlighting successful customer projects
Social media content promoting company culture and values