EVF Brand Studios was enlisted by a leading East African retail brand, Nuru Fashion Stores, to tackle its growth challenges in the competitive e-commerce landscape that include rising customer acquisition costs and poor customer retention rate.
Despite offering quality fashion and accessories, the brand struggled with low online traction and minimal customer engagement.
Traditional marketing efforts fell short, prompting the Founder, Ms. Nuru Murikwa to seek innovative solutions. Recognizing the potential of EVF Brand Studios unique brand publishing strategies, Nuru engaged EVF Brand Studios to revitalize the brand’s digital presence and drive growth.
Agitation and Project Outcome:
Facing stiff competition and stagnant sales, Nuru felt the urgency to rejuvenate the brand’s online performance. Collaborating closely with EVF Brand Studios, a comprehensive brand publishing strategy was crafted.
Through captivating storytelling and immersive content, the strategy aimed to humanize the brand, resonating deeply with customers and setting it apart from competitors.
The outcome surpassed expectations, with the retail brand witnessing significant increases in website traffic, social media engagement, and ultimately, sales. This success cemented EVF Brand Studios’ reputation as a trusted partner in pioneering growth and innovation in the e-commerce domain.
Case Study: How Brand Publishing Boosted Nuru Fashion Stores’ Customer Acquisition and Retention
Good morning, I’ve heard great things about EVF Brand Studios and I’m interested in learning more about how you can help our retail brand thrive in the e-commerce space through brand publishing especially in tackling customer acquisition and retention challenges.
– Nuru Murikwa \\Nuru Fashion Stores (Not Real name)
Good morning, Nuru! We’re delighted to have the opportunity to discuss how EVF Brand Studios can assist your retail brand. Brand publishing is indeed an effective tool in the e-commerce landscape. How can we assist you specifically?
– Aisha, EVF Brand Studios (Retail Brand Publishing Projects)
The Dialogue
I’m really interested in learning more about how brand publishing can improve my customer acquisition and retention rate. My online store sells activewear, but it feels like there are a million other brands out there. How can blog posts and articles possibly help me stand out?
Nuru Murikwa
That’s a common concern! But brand publishing goes way beyond just pushing products. It’s about building a community around your brand, establishing yourself as an authority in the activewear space, and ultimately, creating loyal customers who keep coming back for more.
Aisha
Hmm, that is interesting. So, tell me, how would EVF Brand Studios approach my brand publishing strategy and entirely resolve my customer acquisition and retention challenges?
Nuru
First things first, we’d take a deep dive into your brand identity and target audience. What makes your activewear unique? Who are the busy women you’re designing for? Once we understand that, we can craft a content strategy with blog posts that resonate with them.
Aisha
That makes sense. Because let’s be honest, my customers are busy! They don’t have time for clothes that are just uncomfortable or impractical.
Nuru
Exactly! So, we wouldn’t just showcase your products. We’d offer valuable content like:
Aisha
- Quick and effective workout routines that fit into a packed schedule
- Expert tips on choosing the right activewear for different body types
- Healthy meal prep ideas to fuel their workouts and support their active lifestyles
Wow, that’s fantastic! It positions me as more than just a store, but as a resource for my customers hence increasing my customer acquisition rate.
Nuru
Absolutely. And it doesn’t stop there! We’d leverage social media to promote the content, sparking conversations and building a community around your brand. Eye-catching visuals and interactive polls would keep your audience engaged.
Aisha
So, did this strategy actually work for other clients?
Nuru
We’ve seen incredible results! Let me tell you about Jamila, who owns a thriving online activewear store.
Aisha
Okay, I’m all ears!
Nuru
Jamila was facing similar customer acquisition and retention challenges like you currently do. Great products, but a crowded market. Within three months of working with us, her website traffic increased by 30%, and customer acquisition jumped by 25%! But most importantly, repeat customer purchases soared by a remarkable 40%.
Aisha
That’s amazing! So, it wasn’t just attracting new customers, but building loyalty too?
Nuru
Exactly. By providing valuable content and showcasing her brand values, we fostered trust and loyalty with her audience.
Aisha
I have to admit, Aisha, I’m impressed. EVF Brand Studios sounds like it could be exactly what my brand needs.
Nuru
We’re confident we can help you achieve similar success! Brand publishing is a powerful tool, and we can’t wait to see your brand flourish. Are you ready to chat about how we can create a brand publishing strategy that elevates your online store?
Aisha
Meet Our Team
Our comprehensive suite of experts and thought leaders catering a diverse range of industry verticals and domains all resulting in exemplary brand success for our partners and clients.
Helga Memusi
Education and Social Services
Brands Publishing
Ashiona Lawrence
ICT Sector
Brands Publishing
